New Eyeglass Lens Portfolio Fit for a Connected and On-The-Move Lifestyle

A complete premium portfolio for all consumers no matter their age.

ZEISS SmartLife

This press kit is a bundled source of information for journalists, bloggers and other multipliers about ZEISS SmartLife:

ZEISS has enhanced its tried-and-true eyeglass lens designs and added some technological innovations to boot: ZEISS SmartLife is a complete premium portfolio for consumers no matter their age. The ZEISS SmartLife lens design factors in our modern connected and on-the-move lifestyle, dynamic visual behavior, individual visual needs, and age. Dr. Katharina Rifai gives insights in how we can measure visual behavior. With the ZEISS Dynamic Gaze Study the ZEISS Vision Science Lab showed that the smartphone has a significant effect on our visual behavior.

One lifestyle for people of all ages requires solutions that go beyond the limits of traditional eyeglass lens categories. ZEISS SmartLife makes this possible. Manuela Weinreich explains, that for eye care professionals, the portfolio approach holds a key benefit in that it caters to most consumer needs with just one solution.

While there are some similarities in the lifestyles and visual behavior of people of different ages, we know that some key parameters will change over the course of our lives. Learn from Dr. Arne Ohlendorf how vision develops during childhood and read in an interview with Dr. Alexander Leube about age-related changes in our eyes.

Press Texts

One portfolio for a whole lifetime

To meet the visual challenges of our day, ZEISS researchers have developed a completely new portfolio designed for wearers of all lens types: ZEISS SmartLife.

Background Article about the Development of ZEISS SmartLife

8.07.2020 г.

ZEISS SmartLife - a smart portfolio

Three facts which make the eye care professional's life easier

Press Release about Advantages of ZEISS SmartLife

2.06.2020 г.

Why now is the right time for a new single vision lens design

ZEISS SmartLife is extending the eye-lens model by a new dimension

Press Release about Lens Design

6.04.2020 г.

Taking a fresh look at the smartphone

ZEISS study shows digital companions are significantly changing how we move our eyes

Press Release about Study

17.02.2020 г.

A new eyeglass lens portfolio for all ages that takes new visual challenges into account

All you need to know about ZEISS SmartLife

Fact Sheet

8.01.2020 г.

New eyeglass lens portfolio fit for a connected and on-the-move lifestyle

The ZEISS SmartLife lens design factors in our modern connected and on-the-move lifestyle, dynamic visual behavior, individual visual needs, and age.

Press Release about New Eyeglass Lens Portfolio

11.12.2019 г.

Expert Interviews

Press Photos

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Get in Touch with Us

Joachim Kuss
Head of Communications: General topics and Sustainability
Mail: joachim .kuss @zeiss .com

Phone: +49 (0) 151 42112288

Maria Conrad
International PR: Instruments, Tools and Digitalization
Mail: maria .conrad @zeiss .com

Phone: +49 (0) 7361 591-1378

Chantal Kaucher
International PR: Eyeglass Lenses, Coatings and Materials
Mail: chantal .kaucher @zeiss .com

Phone: +49 (0) 7361 591-1950