Simpler, faster and more intelligent eyeglass ordering

The ZEISS VISUSTORE1 ordering system was designed for a simpler, faster and more intelligent eyeglass ordering process. The easy and intuitive user guidance ensures a quick capture of all necessary order data, enabling the placement of an order with just a few clicks.

Order Eyeglass Lenses the Simple Way – with ZEISS

In 2017 ZEISS is launching the VISUSTORE ordering system, ensuring a simpler, faster and more intelligent eyeglass ordering process.

30 March 2017 | ZEISS Vision Care

With the new ZEISS VISUSTORE digital system, ordering individualized brand or stock eyeglass lenses from ZEISS has never been this simple or fast. The system will be made available to all eye care professionals throughout 2017.

Fast: Order stock lenses in just 30 seconds

ECPs will be able to order eyeglass lenses quickly and easily: using the refraction and centration data, all it takes is one click with a tablet or PC to place an order for individualized eyeglass lenses. The right eyeglass lenses from the ZEISS and synchrony portfolios are selected with an intuitive configuration tool. Lenses which are ordered frequently can be pre-selected as favorites. The new online ordering system can be integrated seamlessly into every sales process.

Simple: see the order history at a glance, making repeat orders a breeze

The new order overview allows ECPs to completely monitor past and current orders in a searchable, filterable form. Once they are placed, it is easy to follow the production and delivery status for all orders. Data from earlier orders are just one click away, saving the ECP a lot of time when they want to reorder the same or similar lenses. And should an order be delayed, the ECP is informed immediately on the homepage and can act accordingly.

Intelligent: bring the lenses to life before placing the order

As with tablet-based refraction and lens consultation applications from ZEISS, ZEISS VISUSTORE enables the ECP to involve their customers directly in the sales and consultation process. One example: it is easy for patients to understand the effects of high-index materials on the lens thickness by using the lens thickness calculation. The 3D display makes the lenses so realistic that patients feel they can almost touch them before purchase, helping both ECPs and patients make the right choice together.

ZEISS is convinced that well-informed patients who are involved by their ECP in every step – from selecting the lenses to ordering them – opt for individually fitted, high-quality lenses.

All the new features at a glance:

  • Easy and intuitive user guidance
  • Quick capture of all necessary order data
  • Continuous workflow with ZEISS i.Com and ZEISS i.Com mobile for refraction and centration
  • Interface to administration software
  • Tracer connection for remote edging orders
  • Precise thickness calculation on the basis of eyeglass lens shape data and centration

System requirements:

  • Hardware: desktop computer, notebook or tablet
  • Suitable for all operating systems, e.g. Windows, MAC OS, iOS, Android
  • A permanent internet connection and an internet browser (e.g. Internet Explorer, Safari, Chrome, Firefox) are required

Screen Shot Insights

ZEISS VISUSTORE - start screen
Start Screen

An easy-to-use start screen with many possibilities: begin the lens ordering process immediately, quickly access the most important functions and see current and completed orders at a glance.

ZEISS VISUSTORE - customer data
Customer Data and Lens Selection

Entering order data and refraction values is easy: VISUSTORE suggests useful value ranges, a plausibility check provides a warning if there is missing or contradictory information, and customizable filters simplify and speed up the lens selection process.

ZEISS VISUSTORE - shape and bevel
Definition of Shape and Bevel

Standard shapes or imported values from the tracer: use intuitive icons to access functions for changing the shape, bevel or progression zone as well as for a straightforward lens thickness comparison in 2D and 3D.

Interactive 3D view

3D display can be rotated freely to clearly demonstrate the effects of different lens types on the subsequent shape of the lens.

Cut View

Detailed comparison: from the minimum to the maximum value, the cut view shows the exact differences in thickness between different lens types.

ZEISS VISUSTORE - modify shape
Shape Modification

No detours: you can change the shape at any time.

ZEISS VISUSTORE - progression zone
Adjustment of Progression Zone

Stipulate the progression zone: changing the progressive corridor is easy with instant modification to the visual display by entering the FrameFit value or, coming soon for tablets, with the tip of your finger.

ZEISS VISUSTORE - order review
Order Review

User-friendly overview: order immediately or save the order in the shopping cart and submit it later.

Get in Touch with Us


ZEISS Vision Care
Joachim Kuss
Mail: joachim .kuss @zeiss .com

Phone: +49 (0) 151 42112288

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