Advantages for eye care professionals and their customers
A special fixation target provides a normal position for the eye's distance vision, even though the consumer is no more than 30 to 35 cm from the measurement system. Obtaining data with just a single shot ensures that the measurement process is completed quickly and easily, thereby allowing the eye care professional to concentrate more sharply on the consultation and data processing.
"It is a great relief that eye care professionals can now create a 180-degree view of their consumer's face and the particular frames with just a single shot. The consumer does not even need to turn the head to the side, and it is no longer necessary to attach a calibration clip to the frames. With ZEISS VISUFIT 1000, we have made this process quick and straight forward," says Wawerla. To capture the data without a calibration clip is remarkably quick, but also an extremely easy-to-perform technique that impresses the consumer.
The digital future at the eye care professional’s practice
Captures with different frames can be created with ZEISS VISUFIT 1000, giving the consumer the option of comparing these directly in a 180-degree view comprising nine images. "This is a completely new kind of purchasing experience, because consumers can look at different images of themselves and even compare different frames," adds Wawerla. Ametropic consumers, for example, benefit from this functionality because it makes the decision-making process for a particular pair of frames significantly easier for them. ZEISS VISUFIT 1000 enhances the expert consultation provided by the eye care professional by adding a digital component and customizing the shopping experience. This makes the digital future a central part of the eye care professional's practice. ZEISS VISUFIT 1000 stands for precision, and simplifies not only the centration process for the eye care professional, but also the consumer's purchasing decision.