German Design Award 2019 for the ZEISS "My Vision Profile" App

Aalen | 19. November 2018 | ZEISS Vision Care

The app is easy to access via the ZEISS website. My Vision Profile from ZEISS guides the user through four different question categories: Work & Daily Life, Digital Life, General Questions and Mobility. The respondent then receives their own personalized vision profile, eyeglass lens recommendations and a QR code they can store on their smartphone and take with them to an eye care professional.

In addition, part of what makes My Vision Profile from ZEISS so special and what impressed the jury is the app's modern, interactive and, most importantly, intuitive visual design. This not only makes it fun to use, but also helps transform a person's subjective perceptions into objective data.

Already 2017, the app was presented with the Red Dot Award for "Communication Design". Since receiving this award the app has been further enhanced and optimized. The app can already be accessed via the ZEISS website in 33 countries. There is also a new feature for eye care professionals: Without any significant technical effort, it is now possible for the eye care professional to customize and embed My Vision Profile from ZEISS on their own website.

Apps like My Vision Profile from ZEISS reflect how digitalization – driven together with and for eye care professionals – plays a central role at ZEISS. For example: the consumer can store their personal vision profile as a QR code on their smartphone and take it to their eye care professional, or send it in ahead of time via email. The data can be seamlessly processed at the eye care professional’s store or practice, providing a basis for the consultation. This also means less work for the eye care professional and provides them with more time and information when speaking to their customers. The consumer benefits as well. My Vision Profile from ZEISS makes eyeglass lenses, a complex product, comprehensible. After answering the questions, the consumer has a better idea which lens solution would be best for them, and how many different factors must be considered when selecting a particular lens. Thanks to the accompanying search function, the consumer can then search for an eye care professional in their area in next to no time. The app guides the consumer from information on a website directly to the eye care professional and supports them in making a decision for customized optimal eyeglass lenses.