Press release

ZEISS Vision Care

ZEISS Launches PureCoat® PLUS AR – Easy Cleaning for the Life of the Rx

New PureCoat PLUS anti-reflective coating unveiled at Vision Expo East


SAN DIEGO, 03/04/2014.
ZEISS, the inventor of AR coating, unveiled its new PureCoat PLUS anti-reflective coating at Vision Expo East. PureCoat PLUS builds on the success of the company’s original PureCoat® AR with improved hydrophobic performance and durability.

ZEISS PureCoat PLUS is one of the clearest AR coatings available, with residual reflectance below 1%. It is also up to 50% more scratch-resistant than many available AR coatings, helping the lenses retain their clarity and their like-new appearance.

The hydrophobic performance of the original PureCoat has been improved with an even higher contact angle for easier cleaning. More important, tests have shown that the coating retains 97% of its hydrophobic properties over the life of the prescription, significantly higher than other premium AR coatings on the market today.

What this means, according to Claude Labeeuw, Carl Zeiss Vision’s Vice President – Marketing, is that PureCoat PLUS will be nearly as easy to clean after two years of wear as it is on the day of dispense. “In the U.S., AR still only has about 30% penetration, so is not yet a habitual purchase for most eyeglass wearers. If the coating’s performance has degraded by the time the patient comes back to get a new Rx, the patient will be less inclined to buy it again. With PureCoat PLUS, wearers will still be happy with their coating when they are ready for new lenses, making repeat sales more likely.”

PureCoat PLUS replaces PureCoat as of April 7, 2014, and is available on the same range of lens designs and materials.

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Press contact

Vision Care
Joachim Kuss
Phone +49 151 42112288
Email: joachim .kuss @zeiss .com