The special EnergizeMe lens design from ZEISS ensures a wide field of vision and makes switching between contact lenses and glasses a breeze. A usually low addition suitable for the particular age group supports the eyes in near vision and provides the necessary visual relaxation for contact lens wearers' tired eyes – especially in conjunction with Digital Inside Technology. ZEISS Digital Inside Technology is an optimization of the lens design to support the wearer's typical visual behavior in the digital world, i.e. more frequent and faster focusing between near and far. At the same time, Digital Inside Technology accommodates the typical reading distances for print and digital media, enabling clear, dynamic vision. DuraVision Blue Protect from ZEISS is a high-quality protective and anti-reflective coating which also reflects a portion of the blue light emitted from energy-saving lightbulbs, computer monitors and screens on smartphones and tablet computers.
During the preparations for the rollout an external wearer trial1) with 130 contact lens wearers showed that nine out of ten participants perceived a reduction in digital eye strain with ZEISS EnergizeMe. Almost two-thirds of the test persons preferred ZEISS EnergizeMe to other lenses. In this context it is important to know that contact wearers switch to glasses more frequently than is generally assumed, as an international survey of more than 2400 contact lens wearers conducted by ZEISS at the end of 20152) shows. On average, the approximately 600 consumers surveyed in the US, China and Germany wear their glasses for five and a half to over six and a half hours per day – in Italy, the average is almost eight and a half hours. Those surveyed switch to glasses most frequently when using digital media and, in particular but not exclusively, in the evening: this is when more than 70 percent of contact wearers in the US and Germany opt for glasses. The number in Italy and China was 56 and 50 percent. Here contact wearers also choose to wear glasses with increasing frequency during the day and on other occasions.
The survey helped ZEISS to identify what the company calls the 'Generation &' – these are consumers who decide to wear glasses and contact lenses and value these two visual aids equally. 65 percent of those surveyed can be assigned to this group. Members of the 'Generation &' are happy to switch between glasses and contact lenses and consider eye health to be of great importance. Up until now there has not been a product on the market tailored to this target group. This created a gap which ZEISS EnergizeMe is going to fill.