ZEISS Sunlens Portfolio

Music has accompanied mankind since its very beginning and is being created every day. So it is not surprising that most "new music" sounds familiar because it consists of a virtually endless number of existing themes – until we hear something that stands out and cannot be easily categorized; something that has the potential to define a completely new style or genre in its own right. This evolutionary pattern seems to apply to most arts and also adjacent disciplines like fashion and design. Except there’s one big exception:, unlike "free artists", designers and fashion designers tend to be tasked with a more or less specific assignment, which can severely limit creative innovation. After all, a car is just a car and a swimsuit is just a swimsuit, isn't it? SUVs and the bikini are only two examples which demonstrate that, even when limited by a specific product category, it is possible for some creative minds to create something, that has never existed before.

For most people, a pair of sunglasses is the perfect combination: it is a fashionable accessory which also protects their eyes from bright sunlight and energy-rich UV rays which can be like a sunburn for a person's eyes. A current survey (1) shows that fashion is the most important feature in a pair of sunglasses. But 45% of those surveyed also reported that they wear sunglasses when driving. For more than 75%, sunglasses are a must when playing sports or spending time outside.

Sunglasses are useful for everyone, for children and adults, with or without a prescription power, because a pair of sunglasses provide a person's eyes with essential protection.

Sunglasses are not only a highly attractive accessory for use in the sunshine, but they also offer indispensable protection for our eyes – whether for adults or children, when we are out shopping, driving in the car, hiking in the mountains or lounging on the beach. Rays from the sun can be harmful to our eyes, and long-term exposure can cause permanent damage. High-performance sunglasses offer both protection and optimal vision, all sharply focused on the personal needs of the wearer. The following checklists clarify some of the aspects concerned:
 

1. Why is sun protection so important for our eyes and our vision?
2. On what criteria should I base my decision when selecting sunglasses that suit me?
3. What sun protection do children and contact lens wearers require?