ZEISS Digital Lenses.

We spend several hours a day using mobile digital devices – be it a smartphone, tablet or netbook. That's certainly a lot of screen for our eyes to cope with – and nature did not make them for this type of vision. The result of this digitized world is tired, burning eyes or neck strain.

This eye stress can be remedied by the new ZEISS Digital Lenses, a lens category specially developed for this new type of vision in the digital world. They help the eye to relax and therefore prevent rapid eye fatigue. At the same time, they ensure focused distance vision and are a genuine alternative that can be worn the whole day long.

Press release

ZEISS Lenses for the Digital World

Under the product name Digital Lenses, ZEISS is now launching lenses on the market that offer better vision to users of smartphones, tablets, etc. and therefore help prevent eye strain.

AALEN, 16/10/2013.
Digital devices are dominating our everyday lives these days, but the human eye was not made for the digital world. Constantly looking at smartphones, tablets and laptops is pure and unadulterated stress for our eyes, particularly in view of the fact that we spend more than five hours a day on average looking at some sort of computer screen. Small screens showing a lot of information in small fonts demand the utmost from our eyes. A new category of lenses, developed by ZEISS, now takes this development into account:

ZEISS Digital Lenses have been specially designed for optimal, comfortable vision in the digital world. "These lenses offer a newly developed, special lens design that offers digital device users clear benefits for better vision and overall wellbeing," says Raymund Heinen, Head of the Vision Care business group.